Creative Brand Designer originally from Cluj-Napoca, Romania, now based in Rotterdam, The Netherlands. 

Being raised in a family of artisans shaped my creative approach and design thinking. I started my professional journey by gaining experience in tourism and hospitality, working with Michelin-starred chefs and sommeliers. Still, my passion for designing led me to an unexpected but successful shift. 

Entering the world of footwear and lifestyle brands enabled me to gain knowledge in Graphic Design, Brand Design and Content Strategy!

I have a strong passion for art direction, visual storytelling, and sustainable design. My skill is combining creativity with strategic thinking, whether it's crafting corporate identities or designing collections, to make sure every project is both visually engaging and impactful.